Elan Benor, Co-Founder of Moda Outdoor Living
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How I Built Moda Outdoor Living: What 1,000+ Backyard Projects Taught Me About Quality, Pricing, and Trust

January 15, 202510 min read
Elan Benor

Elan Benor

Co-Founder, Moda Outdoor Living

Why I'm Writing This

I didn't start Moda Outdoor Living to be the cheapest backyard contractor in Los Angeles. I started it because I kept seeing homeowners get burned—by vague pricing, rushed work, and contractors who disappeared halfway through the job.

After completing 1,000+ backyard, pool, and hardscape projects across Los Angeles and Orange County, I've learned exactly what works, what fails, and what truly matters to homeowners investing serious money into their property.

This post isn't a sales pitch. It's the honest story of how Moda was built, what I've learned along the way, and what you should know before remodeling your backyard.

How Moda Outdoor Living Started (The Real Story)

Before Moda, I worked inside the industry and saw the same pattern over and over again:

  • Contractors underbidding just to win the job
  • Change orders popping up every week
  • Poor drainage, rushed prep, and shortcuts nobody sees until it's too late
  • Homeowners stressed, confused, and stuck mid-project

I realized the problem wasn't just bad contractors—it was broken systems.

So Moda was built around a simple idea:

Design it properly. Price it honestly. Build it like it's your own home.

That mindset still drives every project we take on today.

Lesson #1: Quality Is Decided Before Construction Starts

Most people think quality is about materials. It's not.

Quality is decided during:

  • Design
  • Engineering
  • Prep
  • Drainage planning
  • Scheduling

By the time concrete is poured or pavers are laid, it's already too late to fix bad planning.

That's why at Moda:

  • We spend more time upfront than most contractors
  • We don't rush demolition or base prep
  • We obsess over slopes, drainage, and soil conditions

Clients don't always see this work—but they feel it years later when nothing cracks, sinks, or floods.

Lesson #2: Cheap Quotes Are Almost Never Cheap

One of the hardest conversations I have with clients is about pricing.

I've reviewed hundreds of competitor quotes, and here's the truth:

  • If a quote is significantly cheaper, something is missing
  • That 'missing' item usually shows up later as a change order
  • Or worse, it shows up as a failure years down the road

At Moda, our pricing is:

  • Detailed
  • Line-item based
  • Transparent
  • Built to finish the project correctly the first time

We're not the cheapest—and we're very upfront about that. But our clients don't call us later to fix mistakes.

Lesson #3: Process Is Everything

A beautiful backyard doesn't happen by accident.

Every Moda project follows a clear process:

  1. Discovery & vision
  2. Design & planning
  3. Engineering & permits (when required)
  4. Demolition & prep
  5. Structural work
  6. Finish work
  7. Final walkthrough & punch list

This structure keeps:

  • Timelines realistic
  • Clients informed
  • Crews accountable
  • Stress low

Most of our 5-star reviews mention communication and organization, not just the final result. That's intentional.

Lesson #4: Trust Is Built Through Clarity

Homeowners don't expect perfection—but they do expect honesty.

That's why we:

  • Set realistic timelines
  • Explain what can change and why
  • Document scope clearly
  • Walk clients through decisions step by step

When clients trust the process, projects run smoother. When they trust us, decisions become easier.

That trust is the real reason Moda has grown.

Real Client Experience

One client told me after their project:

This was the first time I didn't feel nervous writing a check to a contractor.

That stuck with me.

Because backyard remodels are emotional investments—not just financial ones. People are trusting us with their homes, families, and future memories.

We never forget that.

What This Means for You as a Homeowner

If you're considering a backyard remodel, pool, or hardscape project, here's my advice:

  • Don't rush the decision
  • Ask detailed questions
  • Demand clarity in pricing
  • Look for process, not promises

A great backyard isn't about trends—it's about execution.

Final Thoughts From Me

Moda Outdoor Living wasn't built overnight. It was built project by project, lesson by lesson, and client by client.

If you want a contractor who:

  • Plans deeply
  • Communicates clearly
  • Prices honestly
  • And stands behind their work

That's exactly why Moda exists.

💡 Pro Tip

Before hiring any contractor, verify their license at cslb.ca.gov. Our license number is 1102152—look us up.

What Our Clients Say

"I interviewed 10 contractors and chose Moda. Elan made it right! Moda did my pool, front and backyard hardscape, and lighting."
DS

Don S.

Yelpvia Yelp

Frequently Asked Questions

How did Moda Outdoor Living start?

Moda was founded by Elan Benor and Ilan Koifman after meeting during Ironman training. We combined Ilan's construction expertise with a shared vision for transparent, trustworthy contracting.

What areas does Moda serve?

We serve Los Angeles County, Ventura County, and North Orange County—over 35 cities including Beverly Hills, Calabasas, Thousand Oaks, and Anaheim Hills.

What makes Moda different from other contractors?

We focus on process, not promises. Detailed planning upfront, transparent line-item pricing, clear communication throughout, and quality work that lasts.

Ready to Transform Your Backyard?

Let's discuss your project. Book a free consultation and I'll personally walk you through your options.

Elan Benor

Elan Benor

Co-Founder, Moda Outdoor Living

Elan co-founded Moda Outdoor Living with Ilan Koifman after they met during Ironman training. Together, they've completed over 1,000 backyard transformations across Los Angeles, bringing transparent pricing and exceptional craftsmanship to every project.

Learn more about our story →